The 5 Phases of Development
Strategic Advisory & Feasibility
Every project begins with a deep dive into market dynamics. We conduct comprehensive site evaluations, competitive set analysis, and financial modeling to ensure the asset’s long-term viability and ROI potential.
- Site Acquisition Strategy
- Market Positioning
- Investment Risk Assessment
Technical Design & Planning
In collaboration with NPrieto Studio, we translate the strategic vision into architectural reality. We oversee the design process to ensure a perfect balance between luxury aesthetics and operational functionality.
- Architectural Oversight
- Interior Concept Validation
- Technical Feasibility Studies
Procurement & Supply Chain
Utilizing the expertise of STARASA, we implement a global procurement strategy. We manage the sourcing of premium materials and equipment while maintaining strict CAPEX control under the FPA framework.
- Global Sourcing & Logistics
- Cost Optimization
- Private Fee Protection (FPA)
Project Management (PMC)
Led by Basheer Bakroun in the RAK territory, our PMC team ensures the project stays on track. We manage stakeholders, construction timelines, and quality control to mitigate delays and budget overruns.
- Construction Supervision
- Licensing & Regulatory Permits
- Quality Assurance Protocols
Asset Handover & Operational Readiness
The final phase bridges development and operations. We manage the pre-opening process, ensuring the asset is fully functional and ready to deliver the high-standard guest experience defined in the initial concept.
- Operational Readiness (ORAT)
- Asset Handover Management
- Post-Opening Performance Audit
Institutional Governance
Our development process is underpinned by the Private Fee Protection Agreement (FPA), ensuring absolute transparency and capital security for all partners. Every project is executed with the strategic oversight of Fabrizio Alfredo Marra Mentola, ensuring a unified vision from inception to delivery.